Saturday, December 28, 2019

Essay on Maslow Hierarchy of Needs - 1486 Words

The Study of Maslow Hierarchy of Needs This essay study is about Maslows school of thought. Maslows hierarchy of needs is often depicted as a pyramid consisting of five levels. I liked the way he differed from traditional psychologists. For example, he studied happy, high performing people to learn more about what they had in common. Maslows main contributions to psychology were the founding of the Journal of Humanistic Psychology in 1961. There were many occurrences during his lifetime that may have influenced his perspectives. Motivation is the key to performance improvement; Maslow demonstrated this in his theories of positive reinforcement, effective discipline and punishments, treating people fairly and satisfying employees†¦show more content†¦Maslow posited a hierarchy of human needs based on two groups: deficiency needs and growth needs. Within the deficiency needs, Maslow, directed his attention on each lower need that must be met before moving to the next higher need level. Once each of these needs has been satisfied, Maslow would classify each at some future time a deficiency is detected, and how an individual would act to remove the deficiency. According to Maslow, an individual is ready to act upon the growth needs if and only if the deficiency needs are met, and determinations are made. (Huitt, 2004) In 1962, Abraham Maslow published a book called, Toward a Psychology of Being, in which he described humanistic psychology as the third force in psychology. The first and second forces were behaviorism and psychoanalysis. Some of occurrences in Maslow life that help to influence his views and perspectives come form his early childhood experiences. Maslow felt handicapped by the lack of nurturing from his parents. Maslow mother was the type of person thats called most people schizophrenogenic in the literature form. Maslow also stated that his mother was a person that could drive anyone crazy, as Maslow descripts his mother personality. Maslow was awfully curious to find out why he didnt go insaneShow MoreRelatedMaslow Hierarchy of Needs766 Words   |  4 Pages1943, Abraham Maslow developed a theory in psychology known as the Hierarchy of Needs. Maslow’s Hierarchy of Needs is mostly often used as a pyramid, as shown on the title page. One of the many interesting things tha t Maslow noticed, is the layers of physiological needs, safety and security needs, the needs for loving and belonging, esteem needs, and self-actualization, in that order(working from the bottom layer of the pyramid up). The physiological needs include the basic needs that are vitalRead MoreMaslows Hierarchy of Needs1409 Words   |  6 Pagesset of needs that motivate our communication and our responses to messages. While not everyone’s priorities are identical, our needs resemble one another’s† (Steinberg, 2007:22). This assignment will discuss Maslow’s hierarchy of needs. It will look at real life examples of each component. It will also identify and explain each component. An appropriate diagram will be given to support my answers. At the end of this assignment one should have a full understanding of Maslow’s hierarchy of needs. 2. ExplanationRead MoreMaslow Hierarchy of Needs936 Words   |  4 Pagesï » ¿Maslow Hierarchy of Needs Essay The Maslow’s Hierarchy of needs was originally developed by the Psychologist Abraham Maslow; his theory basically describes the stages of the human needs which he explained through in his paper A Theory of Human Motivation. The first and most important need for a person is physiological: these are the physical requirements for human survival, without these requirements the human body could not function properly. These are the most important needs to fulfill andRead MoreMaslow s Hierarchy Of Needs1741 Words   |  7 PagesMaslow’s hierarchy of needs and Herzberg’s. The Maslow’s hierarchy of needs include five levels, and at the certain extent, reflect the rule of human s activities on psychological and behavior. Herzberg’ describe the more details of worker agree or disagree about working. In this essay, more related knowledge details and effects will de described, then, analysis the two theories individual, choose a better one. II. Describe the two theories. 2.1Maslow’s hierarchy of needs The Maslow’s hierarchy of needsRead MoreMaslow‚Äà ´s Hierarchy of needs1220 Words   |  5 Pagesï » ¿Maslow’s Hierarchy of needs Abraham Maslow foster the Hierarchy of Needs model in 1940-50s USA, and the Hierarchy of Needs theory remains valid today for understanding human motivation, management training, and personal development. Indeed, Maslow s ideas surrounding the Hierarchy of Needs toward the responsibility of employers to provide a workplace environment that encourages and ability of employees to carry out their own unique potential (self-actualization) are today more related than everRead MoreMaslow s Hierarchy Of Needs1524 Words   |  7 PagesSummary of Maslow’s The Hierarchy of Needs Abraham Maslow developed the theories of motivation because he felt that the sophistication of human behavior could not be portrayed through reinforcement or rewards. He felt that human action were directed toward realization and fulfillments and that behavior could be gratified while using multiple types of needs at the same time. Maslow wanted to find positive motivation as to why people react or engage in certain behaviors. He felt that basic survivalRead MoreMaslow s Hierarchy Of Needs1536 Words   |  7 Pagesunderstanding of how to motivate different personality types. In the research I am going to compare Maslow’s hierarchy of needs against Lawrence and Nohira’s 4 drive theory in an attempt to better understand their possible uses inside an organizational structure. Let’s first take a look a look at the two theories before discussing their potential benefit. Maslow’s Hierarchy of Needs. We need to keep in mind that Maslow’s field was phycology, so his research was done from a medical viewpoint more soRead MoreMaslow s Hierarchy Of Needs896 Words   |  4 PagesMaslow’s Hierarchy of needs The purpose of this paper is to explain Maslow’s hierarchy of needs and to explain his describe who and what they are. I will also give a short description of who Maslow was and that things he accomplish while pursuing his educations. Abraham Harold Maslow was born April 1, 1908 in Brooklyn, New York. He was the first born of seven children to his uneducated Jewish family from Russia. With his parent pushing him hard to succeed academic he became very lonely and foundRead MoreMaslow s Hierarchy Of Needs1295 Words   |  6 PagesMaslow’s hierarchy of needs (p. 379 in EP)? Outline each level and discuss how it relates to motivation. Abraham Maslow was born in 1908 in Brooklyn, New York. He originally studied law because of the influence of my parents, but after marrying his first cousin, Bertha Goodman, and moving to Wisconsin, he became interested in psychology. After achieving his Masters in Psychology, Maslow moved back to Brooklyn and started teaching at a school there. â€Å"One of the many interesting things Maslow noticedRead MoreMaslow s Hierarchy Of Needs982 Words   |  4 PagesAbraham Maslow was one of the most influential and important educational psychologists and is recognized by many for his theory on mankind’s hierarchy of needs. Maslow’s theory which is known as â€Å"Maslow’s Hierarchy of Needs† is best explained as a pyramid of needs that we as humans must meet in order to progress to another stage of needs. There are five stages in the pyramid of needs and they go as follows: physiological, safety, love and belongingness, esteem, and finally self-actualization. Maslow

Friday, December 20, 2019

Nutrasweet in China Essay - 1101 Words

Professor Sethi Anju 11/04/10 NUTRASTWEET IN CHINA CASE By: Andres Jimenez (Session1) Raymond Nicolai (Session 3) Fernando Medina (Session 1) To come up with a decision to the whether enter the Greater China Market or not we decided to approach the case with a SWOT analysis. Strengths NutraSweet is an artificial sweetener that is one of the most recognized brand names in the United States and in the world. NutraSweet’s earnings per share is $ 6.36 and with huge capitalization and investments in diverse products. Stacey has the approved budget of $ 500,000 to market NutraSweet in China. NutraSweet has the flexibility on how to position their product in terms of functionality, or either as sugar substitute or health†¦show more content†¦There are only very few foreign agents that operate in China. Sugar use and consumption levels differed among 3 key markets –Shanghai, Guangzhou, and Beijing. Arthur Andersen survey in China showed that most joint ventures from food and drink were not profitable. Most MNCs in China are unprofitable despite substantial growth. Majority of the Chinese are considered â€Å"flat-bellied† and don’t see the need for a diet regimen. The Chinese culture also dictates that they are not that concerned with their teeth, hence they don’t have that fear of tooth decay. The company should enter the Greater China market as a niche product for consumers with a medical need. The company cannot delay its entry in the China market, especially with factors such as an average of 10% economic growth, a quickly emerging middle class, and a high possibility in consumers’ increase purchasing power. Postponement of entry may mean higher costs in the future and although the company will not immediately profit from the venture, research showed that companies who entered the market 5 to 10 years ago were doing best. The knowledge gained from market entry will allow NutraSweet to sharpen its future strategies. Pros The successful experience in establishing medical awareness in Hong Kong may be applied to the Greater China Market. Entering the Greater China market through the three key cities will provide a better knowledge of the overall Chinese market. A natural market consisting of diabetics andShow MoreRelatedNutrasweet in China-Sb2007 Words   |  9 Pages-Case Study Analysis- | NutraSweet in China | Sandra Burga | MARKETING MANAGEMENT 658.22 Professor Stephen Rapier Pepperdine University MARKETING MANAGEMENT 658.22 Professor Stephen Rapier Pepperdine University I. History Back in 1994 NutraSweet’s Consumer Products division (CPD) considered entering the growing China market. Their intent was to take advantage of the growing Chinese market and expand their brand developing a new sector of brand followers. The CPD perceivedRead MoreCoca-Cola Business Strategy8378 Words   |  34 Pagesmantra coined by legendary Coke Chairman Robert W. Woodruff, putting a Coke within an arms reach of desire. To continue with the expansion, Coca-Cola joined in the bandwagon to take up a piece of the action in once closed economies such as China, East Germany and the Soviet Union. Venturing into these new territories, Coca-Cola employs the same strategic trait in collaborating with local bottler as partner. 2.2.5 Corporate Citizenship and Responsibility Coca-Cola realized the need to giveRead MoreBranding and Its Dangers and Advantages.3940 Words   |  16 Pagescomputer chips, carpet fibres) enter into final branded products and their individual identity normally gets lost. Among a few component branders that have succeeded in building a separate identity are Intel, Nutrasweet and Gortex. Searle has convinced many beverage consumers to look for Nutrasweet as an ingredient. Manufacturers of outerwear can charge a higher price if their garment includes Gortex. BASFs long-running slogan is We dont make a lot of the products you buy. We make a lot of the productsRead MoreFood Marketing2394 Words   |  10 Pagesfishing). Food marketers must consider several issues affect the structure of a population.   For example, in some rapidly growing countries, a large percentage of the population is concentrated among younger generations.   In countries such as Korea, China, and Taiwan, this has helped stimulate economic growth, while in certain poorer countries, it puts pressures on society to accommodate an increasing number of people on a fixed amount of land.   Other countries such as Japan and Germany, in contrastRead MoreStrayer Week 10 Assignment2345 Words   |  10 PagesAnother market segment that Pepsi targets are grade schools, colleges and universities. PepsiCo main suppliers include; Sandora, Sadochok and Toma juice brands which supply Pepsi’s concentrate, while G.D Searle and company supplies PepsiCo with NutraSweet for PepsiCo diet soft drinks. Ball metal beverage packaging produces Pepsi’s aluminum cans. Amcor produces PETS for Pepsi. It also manufactures plastic bottles for Gatorade (Wyatts, 2012). PepsiCo Growth and Expansion PepsiCo acquiredRead MoreCoca Cola Structure7094 Words   |  29 Pagesapproximately 78% of the Company s total gallon sales. Also according to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows: a. 37% in the United States b. 43% in Mexico, India, Brazil, Japan and the People s Republic of China c. 20% spread throughout the rest of the world In 2010 it was announced that Coca-Cola had become the first brand to top  £1 billion in annual UK grocery sales. The data for the year 2009 is given in the table below: ------------------------------------------------- Read MoreCase Study Pepsi9679 Words   |  39 Pagesbusy arranging for China to get that taste too; production began there in 1983. Kendall put his seal of approval on several other major developments in the early 1980s, including the introduction of Pepsi Free, a non-caffeine cola, and Slice, the first widely distributed soft drink to contain real fruit juice (lemon and lime). The latter drink was aimed at the growing 7-Up and Sprite market. Additionally, Diet Pepsi was reformulated using a blend of saccharin and aspartame (NutraSweet). Pepsi Now!Read MoreCoca Cola Organizational Theory Essay19602 Words   |  79 Pageshave a reliable source of supplies. Besides the actual purchase of the organization, another costly aspect of vertical integration is high bureaucratic costs (Jones, 2007). The Coca-Cola Company should look at buying the following companies: The NutraSweet Company, Ajinomoto Co., Inc., Nutrinova Nutrition Specialties Food Ingredients GmbH, or Tate Lyle. These companies are one of two possible suppliers for important raw materials (Annual Report, 2006). Although the company has not experiencedRead MoreNibm Iii Semester Assignments10149 Words   |  41 Pagesfishing). Food marketers must consider several issues affect the structure of a population.   For example, in some rapidly growing countries, a large percentage of the population is concentrated among younger generations.   In countries such as Korea, China, and Taiwan, this has helped stimulate economic growth, while in certain poorer countries, it puts pressures on society to accommodate an increasing number of people on a fixed amount of land.   Other countries such as Japan and Germany, in contrastRead MoreIntroduction to Marketing21178 Words   |  85 Pagesinvolves physical product vs. communication adaptations. In order for gasoline to be effective in high altitude regions, its octane must be higher, but it can be promoted much the same way. On the other hand, while the same bicycle might be sold in China and the U.S., it might be positioned as a serious means of transportation in the former and as a recreational tool in the latter. In some cases, products may not need to be adap ted in either way (e.g., industrial equipment), while in other cases, it

Thursday, December 12, 2019

Realism in literature is an approach that attempts to describe life without idealisation or romantic subjectivity Essay Example For Students

Realism in literature is an approach that attempts to describe life without idealisation or romantic subjectivity Essay Realism in literature is an approach that attempts to describe life without idealisation or romantic subjectivity. Although realism is not limited to any one century or group of writers, it is most often associated with the literary movement, started in 19th-century France. It is essentially concerned with the commonplaces of everyday life among the middle and lower classes, à ¢Ã¢â€š ¬Ã‚ ¦where character is a product of social factors and environment is the integral element in the dramatic complications Answers. com, 2003. Gender is a social and cultural construction, in that if there are two sexes male and female determined by biology then there are two genders masculine and feminine Abercrombie, Hill Turner, 2000, pg149. The interpretation of gender then, in realism writings should reflect social and cultural norms established within that society. As realism can be a depiction of everyday life, so it is reasonable to say that issues of women in realism writings were realistic in their nature in accordance to nineteenth century norms and values. Off course issues of class have to be taken into consideration, as different women born into the differentiated social classes, were treated differently and consequently have been reflected in most realism writings accordingly. These representations often revolved around womans reproductive abilities with the idea that a womans place was in the home thereby reinforcing the notion of gender roles. The role of the male within the family institution was that of the breadwinner, who must go out and work, whilst his female counterpart stayed at home, kept it in immaculate condition and reared his children. What is to follow then is an analysis of gender issues as presented in Henrik Ibsens A Dolls House and Charles Dickens Great Expectations, with main focus on the treatment of female characters. Both texts, written in the 19th century depict society as preoccupied with notions of upward mobility within the social structure of society. In Great Expectations, we follow the protagonist Pip through a long journey of self improvement and self discovery all in search of a better life he believed to be found within the bourgeoisie class. In A Dolls House our protagonist Nora is on a similar journey, but rather one of emancipation, revolving indirectly around a bourgeoisie lifestyle à ¢Ã¢â€š ¬Ã¢â‚¬Å" the desire also of a better life but more so of ultimate happiness. These societies defined by patriarchal and capitalist ideals fuelled the hegemonic oppression of women within society and more importantly within the social institution of the family. This sense of oppression can be felt more so in Ibsens revolutionary play through the protagonist Nora, her best friend Mrs Linde and Anna-Maria the nurse, each experiencing varying degrees of oppression in accordance to their social class. Ibsens A Dolls House was, written about the middle-class for the middle à ¢Ã¢â€š ¬Ã¢â‚¬Å"class. It is an attack on the institution of marriage and the lies that one has to live with in the belief that married life is what a woman should want to aspire to, to provide happiness within the family and within herself. In this play, the audience sees a woman who claims to be happily married but feels deep inside that everyday, she is living a lie and begins to realise it. This depiction was seen by audiences as a threat to social mores, which celebrated the institution of marriage. Within this middle-class patriarchal ethos, a wife was seen not as a worker but rather a kind of manager of unimportant, mundane domestic and social arrangements Forsyth, 2004, pg3. This is the model of Nora and her husband Torvalds relationship. Right from the beginning there is evidence in their conversations that there is an inequality within the language and tone used on Torvalds part, when he calls her all sorts of names such as little skylark, featherbrain and scatterbrain albeit affectionately, it nonetheless indicates his sense of authority over her Torvald treating and speaking to Nora as if she were a child. Divorce A Life Changing Experience EssayMrs Havisham after living a life of isolation and self-inflicted despair dies horribly and alone; Mrs Joe Gargery after years spent bullying and abusing Pip, dies ironically after a violent attack, that leaves her an invalid; and Estella under Mrs Havishams guidance becomes a cruel, cold-hearted snob, moulded solely for the purpose of enacting her guardians revenge on the entire male species, who by the end of the novel enters into a loveless marriage that ends in her ultimate unhappiness and divorce. These characters which lie in direct opposition to the other female characters often overshadow them not only in their cruelty and brutality, but also in their importance to the main narrative. Unlike Mrs Havisham, Estella and MrsGargery, the characters of Mrs Pocket and Clara, are mere background characters, who serve merely to carry the narrative along. They are the two female characters in Great Expectations who do not hold as much power over the male characters as the others. Mrs Mathew Pocket, whose comical existence serves as à ¢Ã¢â€š ¬Ã¢â‚¬Å" just that à ¢Ã¢â€š ¬Ã¢â‚¬Å" a comical break from the sinister qualities found in the more mean spirited characters. She represents the idle rich. The daughter of a knight, her useless upbringing was modelled on the idea that she would marry a man with a title instead she marries beneath her Talbot, 1984, pg93. Sheltered from the menial labours of domestic work, she is unable to function within her own house, unable to rear her seven children, instead relying on the assistance of her two nurses Flopson and Miller. Is she a victim of society? Through her upbringing she is prepared for nothing but a life of luxury. In contrast Clara Barley, the betrothed of Pips best friend Herbert Pocket before her life with Herbert lived under the oppressive thumb of her father. Her filial duties toward him keep her from leaving the house at Mill Pond Bank, and who was a very pretty, slight, dark eyed girl of twenty or soà ¢Ã¢â€š ¬Ã‚ ¦natural and winningà ¢Ã¢â€š ¬Ã‚ ¦confiding, loving and modest chp30. She comes from no family and has no relatives but her father à ¢Ã¢â€š ¬Ã¢â‚¬Å" her one and only relative which is meant to be a source of happiness and love is instead a source of malice through his tyrannical and exacting ways. Despite this, she fulfils her duties as a daughter and thus keeps to the gender ideology of a nurturer and carer. This is the dominant ideology with in 19th century society where a woman is expected to marry, be obedient to her husband and fulfil all duties to him as he saw fit. It was a patriarchal society, ruled by men and till this day continues, although to a much lessor extent. The difference in the depiction of gender roles especially in that of the female characters within both A Dolls House, and Great Expectations through realism texts, showed just how much women were placed within the role of the oppressed. This is more evident in Ibsens play. The protagonists actions are dictated by social norms as are all of our actions, but because she lives in that certain era and especially as a woman, Ibsens shows how difficult is can be to rebel against a solid tradition of following the value consensus in which her actions were an abomination to the celebrated institution of marriage. In contrast, Dickens Great Expectations although dealing mainly with issues of class displays at its forefront the images of women as tyrants, living not so much as the oppressed but rather as the oppressors. Each character separated by class has their own individual sense of oppression that has been displayed through the creative geniuses of Henrik Ibsen and Charles Dickens.